Master the sustainable business of fashion, using integrated marketing to deliver systemic change and profitable sustainability. The course objectives are to: 1) design effective brand identities and value propositions as part of overall business strategy; 2) develop brand-building and licensing programs (including associated legal issues); 3) apply brand licensing and creative elements for effective branding; 4) license key brands to expand retail channels internationally; and 5) leverage digital technologies, such as social media marketing, to promote branding and licensing programs.
The advertising and digital marketing industries also provide a wide range of exciting employment opportunities for Fashion Marketing graduates, including digital media executive roles, media planner or buyer, brand manager positions and account manager in a marketing communications agency.
This year, the list of 25 schools includes three schools in New York The ranking criteria include price, alumni who are successful, in addition to student feedback telling their experiences, quality of faculty, career counseling and financial aid options.
Proximity to fashion centers has afforded LIU's fashion students opportunities for jobs and internships in the industry and to interact with masters of the retailing and design universe, including the head of menswear for Ralph Lauren, executives from Macy's, and President of the Americana Manhasset Deidre Costa Major.
The B.S. in Fashion Merchandising program offers students with an eye for style a unique interdisciplinary program with experts at the helm and close proximity to New York City, affording entree to fashion laboratories” where they can acquire experience in real-world environments.
You'll work closely with a diverse cohort of fellow students and faculty with decades of experience to gain the global perspective, industry knowledge and strategic leadership skills needed for a successful career in the quickly evolving fashion industry.
Consumers want to know the creators of the items they purchase and social media has created a platform that provides transparency and New York fashion marketing access.” This observation actually dovetails into how several brands started to rethink their plans last week and going forward.
Concentration options for all undergraduate majors include Cosmetics, Fashion Communications, Fashion Merchandising, Fashion Publishing, International Marketing, Retail and Merchandise Management, Styling, Visual Merchandising, Responsible Business Practices, Digital Business Strategy, Entrepreneurship, and Event Planning.
Danny J, we know that there are individuals like yourself that would like everything free of charge - teach you how to walk the fashion runway at an industry standard level and spend three hours at a time teaching you a skill set for free but unfortunately, it does not work that way.
You will also focus on the international fashion supply chain - from market trends and product concept to sourcing, buying and merchandising - looking for ways to deliver on the promise of profitable sustainability by achieving competitive advantage in an ethical and sustainable manner.
The Canisius - FIT partnership gives students a unique opportunity to get a degree in a nationally ranked marketing program, and the ability to spend a year in NYC, the fashion capital of the world. In addition to sharing their show in real-time through live streaming , Kenneth Cole also used paid media and a Twitter party to help create buzz at the February 2013 New York Fashion Week.
Through trend analysis and forecasting using current industry forecasting service software, students gain an understanding of how consumers and industry serve as product developers, gatekeepers and promoters of fashion. Year 1 will introduce you to the fashion industry, the marketplace and the processes involved in marketing apparel from concept to consumer.